Introduction
RV manufacturer Thor Industries has a unique business model that has enabled it to grow over the years. The company designs and manufactures passenger and cargo vehicles, plus RVs under several brands. It has an estimated 22 percent share of the North American towable RV market. The company’s brands consist of Airstream, Jayco, Keystone, Heartland, KZRV, Livin Lite, Dutchmen, CrossRoads and others. Its products include travel trailers, fifth-wheel RVs and motorized RVs.
Thor Industries is a leading RV manufacturer.
Thor Industries is a leading RV manufacturer. It designs and manufactures passenger and cargo vehicles, plus RVs under several brands. The company was founded in 1980 and has an estimated 22 percent share of the North American towable RV market in 2017.
The company was founded in 1980.
Thor Industries was founded in 1980 by Ron Hall. At first, the company was called Thor Motor Coach and operated out of his garage in Elkhart, Indiana. The company manufactures motorhomes and travel trailers.
In 1988, Ron Hall renamed the company Thor Motor Coach to reflect its new identity as a manufacturer of recreational vehicles.
In 2012, the company changed its name for a second time to Thor Industries (it had been known as Thor Motor Coach since 1988).
The company designs and manufactures passenger and cargo vehicles, plus RVs under several brands.
Thor Industries designs and manufactures passenger and cargo vehicles, plus RVs under several brands. Its brands consist of Airstream, Jayco, Keystone, Heartland, KZRV and Livin Lite. It also has a number of other brands: Dutchmen RV’s (a division of Thor Industries), CrossRoads RV Group LLC (an independent company that distributes RVs through its dealerships), Coleman Powermate Portable Generators (a division of The Coleman Company) and E-Z-Go Golf Carts (a division of Textron Inc.).
It has an estimated 22 percent share of the North American towable RV market.
Thor Industries is the largest RV manufacturer in the world and owns a 22% share of the North American towable RV market. It also has a strong presence in Europe, where it owns approximately 20% of that market.
The company’s brands consist of Airstream, Jayco, Keystone, Heartland, KZRV, Livin Lite, Dutchmen, CrossRoads and others.
Airstream is a high-end brand that sells sleek trailers, many of them with retro styling. Jayco is considered a mid-range brand and primarily produces travel trailers. Keystone RV produces both travel trailers and fifth wheels, which are larger trailer models that include a garage for extra storage space. Heartland RV Company also offers both travel trailers and fifth wheels in its product line; however, it differs from Keystone by offering more options for customization in its product lines through various trim levels.
KZRV is another low-end brand owned by Thor Industries; it focuses on providing affordable products to consumers who want basic transportation options or need an inexpensive way to get into camping without investing too much money upfront.
Its products include travel trailers, fifth-wheel RVs and motorized RVs.
> Thor Industries is a North American manufacturer of recreational vehicles, including travel trailers, fifth-wheel RVs, and motorized RVs. Its products are sold under several brands, including Heartland Recreational Vehicles, Four Winds International and Jayco. The company has an estimated 22 percent share of the North American towable RV market as of 2017.
The company operates manufacturing facilities in Washington and Idaho; distribution centers in California and Texas; sales offices across the United States; an engineering center located near its headquarters in Kentwood, Michigan; and a parts distribution center near Troy, Michigan.
Thor itself doesn’t sell its products directly to end users.
Thor Industries does not sell directly to end users. Instead it sells through dealers who then service retail customers.
Thor’s business model allows the company to diversify its product portfolio and its customer base. If one segment of Thor’s business suffers, another may be able to pick up some slack. For example, if the RV industry were hit by an economic downturn or a major recession, people would likely stop buying recreational vehicles for a time—but they might still need them for camping or road trips at other times of year. In this case, Thor could continue selling its products because there are many ways in which people can use their RVs without needing them all year round.
Instead it sells through dealers who then service retail customers.
Dealers are the frontline of your Thor Industries business model. They have an important role in providing you with a competitive advantage and helping you to achieve results through the sale and servicing of our products.
In fact, dealers play such an important part in our business model that we refer to them as “The Backbone of Thor”. This is because they are independent from us, but also critical to our success. If a dealer does not carry out their function properly, it can affect our ability to win customers – which means less revenue for both parties involved!
This means that Thor is well positioned to continue serving the RV market as long as there is a dealer network willing to work with it.
Thor Industries is a leading RV manufacturer, a company that designs and manufactures passenger vehicles and RVs. The company was founded in 1980 as a manufacturer of recreational vehicles under the brand name Travelaire. Thor Industries operates one of the largest manufacturing facilities in North America, with more than 300 acres of land dedicated to producing its RV products.
Thor Industries has grown into one of the most respected names in the industry thanks to its focus on customer satisfaction, which has resulted in millions of happy customers over the years. This positive feedback loop has allowed Thor Industries to slowly improve upon its current business model while remaining profitable at all times.
Thor Industries has one of the best business models in the industry because it has successfully diversified its product portfolio and its customer base.
Thor Industries has one of the best business models in the industry because it has successfully diversified its product portfolio and its customer base. Thor Industries is well positioned for the future.
Thor Industries has a strong management team that can lead the company to success as it continues to grow into new markets.
Conclusion
Thor Industries has one of the best business models in the industry because it has successfully diversified its product portfolio and its customer base.
The company designs and manufactures passenger and cargo vehicles, plus RVs under several brands. It has an estimated 22 percent share of the North American towable RV market. Its products include travel trailers, fifth-wheel RVs and motorized RVs. Thor itself doesn’t sell its products directly to end users but instead sells through dealers who then service retail customers
