Introduction
Kimberly-Clark is a consumer products company that was founded in 1872 by brothers Kimberly and Clark. The company started out as a health care products company, but later expanded its offerings to include consumer paper products such as diapers, feminine hygiene products and Kleenex tissue. It produces these items using four main business models: distribution model, branding model, channel integration model and product differentiation model. In this post we will explore each of these models along with their pros and cons in detail so that you can decide if they would be right for your business.
What Is Kimberly-Clark?
Kimberly-Clark is a global consumer goods company that produces and sells nonwoven consumer tissues, adult and infant facial and bathroom tissues, paper towels and napkins. It also offers related products such as moist wipes, feminine care products and incontinence products. In addition to its consumer products, the company’s portfolio also includes Kleenex professional products used by businesses or designed for healthcare or industrial applications; Cottonelle commercial bathroom tissue; Andrex toilet roll in the United Kingdom; Huggies baby wipes in almost 80 countries around the world; Depend undergarments for men and women in over 40 countries around the world; NALGENE sports bottles & hydration systems for outdoor enthusiasts globally.
Kimberly-Clark was founded in 1872 by brothers Edwin J Porter (1861–1941)and John A Packer(1856–1932), who launched their first product: surgical dressings made from cotton rags at their kitchen table near Lake Michigan
Kimberly-Clark Features
Kimberly-Clark is a global consumer products company that produces and markets highly-engineered, high quality personal care and health care products. The Company’s brand portfolio includes Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend among others.
Kimberly-Clark Pros and Cons
This company has many benefits, but it’s not a perfect fit for every company. Consider the pros and cons before using this business model in your work.
Pros:
- Affordable – You can get started with as little as $10,000 in capital.
- High Profit Margins – Once you’re up and running, your profits will be substantial. The product sells for about 50% more than what it costs to produce! As a result of this high profit margin, both large and small businesses can benefit from creating their own products through this model.
The Future of Kimberly-Clark
As the world changes, Kimberly-Clark is poised to meet these challenges head on. The company has a strong brand and reputation and is recognized as a leader in sustainability, with its focus on being good stewards of the environment. Kimberly-Clark is also known for innovation, having introduced more than 100 new products over the past few years. These innovations are helping them remain competitive in their industry while keeping up with global trends that affect how we live our lives.
Kimberly-Clark sells tissue and hygiene products throughout the world.
In addition to its brand-name products, Kimberly-Clark’s brands include Kleenex, Huggies and Depend under the umbrella of its Scott Tissue brand. It also owns Cottonelle and Viva paper towels, which are sold in 1,000 retail locations across North America.
Kimberly-Clark is a multinational corporation that manufactures and distributes personal care products, including paper-based consumer products like facial tissue; disposable diapers; feminine care pads; training pants for babies; and incontinence pads for adults. The company has operations in more than 50 countries around the globe but generates the majority of its revenue in North America — where it sells sanitary napkins, tampons and panty liners through retailers such as Walgreens Boots Alliance Inc., CVS Health Corp., Wal-Mart Stores Inc., Target Corp., Kroger Co.’s Ralphs Market chain (as well as other grocery stores), Amazon Marketplace sellers like Kirkland Signature…
Conclusion
Kimberly-Clark is a global company that sells products in the consumer and industrial markets. The company was founded in 1872 by brothers Clark and James Kimberly, who started selling paper products out of their Chicago office. Over time, Kimberly-Clark has expanded its reach to sell disposable diapers and feminine hygiene products across North America through its Huggies brand.
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