Introduction
Intuit’s business model is one of the most interesting in the world. It has a retail side that sells its tax and accounting software, but it also does something called “selling you to your own customers.” What does that mean? Well, Intuit actually sells your data to other companies—and you don’t pay for it! Whoa. This article will get into more detail about how Intuit makes money and what they do with all those digital bits that come from everyone who uses their products.
Retail
Intuit’s retail customers are largely small businesses that use QuickBooks. Intuit offers a variety of other products for businesses, but it’s best known for the software and services it provides to small businesses.
Online
Intuit’s website is a great place to start if you’re interested in learning more about the company. You can buy and download software from their site, as well as get support from them. On the site, you’ll also find information about Intuit and its products.
This is a good way to learn more about Intuit and how it got to where it is.
If you’re interested in learning more about Intuit and how it got to where it is today, here are a few resources:
- The company’s Wikipedia page has an overview of the company’s history.
- Michael DeGusta, who was previously a reporter for Forbes magazine and now works as an editor for Harvard Business Review, wrote a book about Intuit called “The Little Book That Builds Wealth.” This book contains interviews with Scott Cook (the founder) and other key people at Intuit (like Steve Bennett), as well as step-by-step instructions on how small businesses can use QuickBooks.
Conclusion
So, that’s our take on Intuit’s business model. It’s a bit different than most companies in the industry, but we think it’s working well for them. We hope this helped you understand how they operate and what makes them tick as an organization!
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